Younger people (those below age 35) are more likely to rent property than other age groups. If you're not marketing your rental property to millennials, you'll miss the chance to improve your occupancy rate! Instead of letting units sit vacant, personalize your real estate marketing plan.
Not sure how to update your property advertising strategies? Read on to learn how to reach this tech-savvy generation today!
1. Know Your Target Audience
Half of millennials and Gen Zers will ignore communications from companies unless content is personalized for them. Personalization can help you connect with younger renters. Forging a strong connection with your target audience can encourage them to take action.
To personalize your real estate marketing strategies, research your target audience. Define your ideal renters based on:
- Income
- Age
- Gender
- Location
- Marital status
- Buying behaviors
- Online behaviors
- Pain points
- Interests
- Hobbies
For example, young renters may prefer a specific neighborhood in Sugar Hill over others. Perhaps you're trying to reach students searching for a rental property near a college campus.
As part of your research, consider what terms millennials use to find Sugar Hill rental properties online. Use keyword research tools like SEMRush, Keyword Planner, and Google Trends. You can use this research as part of your search engine optimization (SEO) strategy.
2. Update the Rental Property Listing
Make sure your property appeals to younger renters by updating the property listing. Invest in professional photography services to ensure your images stand out. Images and video content can:
- Engage your target audience
- Improve your search engine rankings
- Generate awareness/online visibility
- Increase conversion rates
Choose a photographer who has experience creating virtual and video tours. Over 80% of millennials would like to view a 3D virtual tour of a property.
Another 85% like looking at digital floor plans. Using technology will allow you to appeal to your target audience's preferences.
Use storytelling to keep their attention once they find your apartment listings. Describe special features and amenities to ensure the listing stands out from others.
3. Use Search Engine Marketing
Optimize your rental property listing using SEO. Use targeted, location-specific keywords to appear for more searches.
Create eye-catching digital ads using Facebook Ads and Google Ads. Add strong call-to-action language to direct more people to your listings. Property advertising will help generate more leads.
4. Share on Social Media
Share photo and video content of the listing on social media. Add location-specific hashtags to the caption to appear in front of your target audience.
As people interact with your content, respond! Remain available to answer questions about the property.
5. Hire a Property Management Company
If you're struggling to apply these real estate marketing tips, work with a property management company. Leverage their expertise to create more effective campaigns.
Their professional services can generate faster results. They can also screen tenants to ensure you're choosing reliable renters.
Attract Millennials With Property Marketing
A strong property marketing strategy can make all the difference in attracting millennials to your rental properties. Use these effective tips to direct them to your listings. Don't forget: you can always ask for help!
PMI Northeast Atlanta has 20 years of industry experience helping property owners like you. We'll use state-of-the-art technology to ensure your success.
We're the number one property management company (with the awards to prove it). Contact us to discuss your marketing strategy!
